when you visit or make a purchase from https://rebellion7.com/ (the “Site”).
Personal information we collect
When you visit the Site, we automatically collect certain information about your device,
including information about your web browser, IP address, time zone, and some of the
cookies that are installed on your device. Additionally, as you browse the Site, we collect
information about the individual web pages or products that you view, what websites or
search terms referred you to the Site, and information about how you interact with the Site.
We refer to this automatically-collected information as “Device Information”.
We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an
anonymous unique identifier. For more information about cookies, and how to disable
cookies, visit http://www.allaboutcookies.org.
- “Log files” track actions occurring on the Site, and collect data including your IP address,
browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about
how you browse the Site.
Additionally, when you make a purchase or attempt to make a purchase through the Site,
we collect certain information from you, including your name, billing address, shipping
address, payment information (including credit card numbers, email address, and phone
number. We refer to this information as “Order Information”.
Device Information and Order Information.
How do we use your personal information?
We use the Order Information that we collect generally to fulfill any orders placed through
the Site (including processing your payment information, arranging for shipping, and
providing you with invoices and/or order confirmations). Additionally, we use this Order
- Communicate with you;
- Screen our orders for potential risk or fraud; and
- When in line with the preferences you have shared with us, provide you with information
or advertising relating to our products or services.
We use the Device Information that we collect to help us screen for potential risk and fraud
(in particular, your IP address), and more generally to improve and optimize our Site (for
example, by generating analytics about how our customers browse and interact with the
Site, and to assess the success of our marketing and advertising campaigns).
Sharing your Personal Information
We share your Personal Information with third parties to help us use your Personal
Information, as described above. For example, we use Shopify to power our online store--
you can read more about how Shopify uses your Personal Information here:
https://www.shopify.com/legal/privacy. We also use Google Analytics to help us
understand how our customers use the Site -- you can read more about how Google uses
your Personal Information here: https://www.google.com/intl/en/policies/privacy/.
also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your Personal Information to comply with applicable laws and
regulations, to respond to a subpoena, search warrant, or other lawful requests for
information we receive, or to otherwise protect our rights.
As described above, we use your Personal Information to provide you with targeted
advertisements or marketing communications we believe may be of interest to you. For
more information about how targeted advertising works, you can visit the Network
Advertising Initiative’s (“NAI”) educational page at
You can opt-out of targeted advertising by using the links below:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
Additionally, you can opt-out of some of these services by visiting the Digital Advertising
Alliance’s opt-out portal at http://optout.aboutads.info/.
Do not track
Please note that we do not alter our Site’s data collection and use practices when we see
a Do Not Track signal from your browser.
If you are a European resident, you have the right to access the personal information we
hold about you and to ask that your personal information be corrected, updated, or
deleted. If you would like to exercise this right, please contact us through the contact
Additionally, if you are a European resident we note that we are processing your
information in order to fulfill contracts we might have with you (for example if you make an
order through the Site), or otherwise to pursue our legitimate business interests listed
above. Additionally, please note that your information will be transferred outside of Europe,
including Canada and the United States.
When you place an order through the Site, we will maintain your Order Information for our
records unless and until you ask us to delete this information.
changes to our practices or for other operational, legal, or regulatory reasons.